Impudence /(ĭm"pū̇*dens)/

Im·pu·dence

Impudence

n.
  1. The quality of being impudent; assurance, accompanied with a disregard of the presence or opinions of others; shamelessness; forwardness; lack of modesty.
    Clear truths that their own evidence forces us to admit, or common experience makes it impudence to deny.
    Where pride and impudence (in fashion knit) Usurp the chair of wit.