Rhetoric /(?)/

Rhet·o·ric

Rhetoric

n.
  1. The art of composition; especially, elegant composition in prose.
  2. Oratory; the art of speaking with propriety, elegance, and force.
  3. Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.
  4. Fig. : The power of persuasion or attraction; that which allures or charms.
    Sweet, silent rhetoric of persuading eyes.