Individualism /(?)/

In·di·vid·u·al·ism

Individualism

n.
  1. The quality of being individual; individuality; personality.
  2. An excessive or exclusive regard to one's personal interest; self-interest; selfishness.
    The selfishness of the small proprietor has been described by the best writers as individualism.
  3. The principle, policy, or practice of maintaining individuality, or independence of the individual, in action; the theory or practice of maintaining the independence of individual initiative, action, and interests, as in industrial organization or in government.