Ethos /(?)/

E·thos

Ethos

n.
  1. The character, sentiment, or disposition of a community or people, considered as a natural endowment; the spirit which actuates manners and customs; also, the characteristic tone or genius of an institution or social organization.
  2. The traits in a work of art which express the ideal or typic character -- character as influenced by the ethos (sense 1) of a people -- rather than realistic or emotional situations or individual character in a narrow sense; -- opposed to pathos. (esthetics)