Connotation /(kŏn`nō̇*tā"shŭn)/

Con·no·ta·tion

Connotation

n.
  1. The act of connoting; a making known or designating something additional; implication of something more than is asserted.
  2. a meaning implied but not explicitly denoted by some word or expression, which may be understood in addition to the explicit primary meaning.
  3. the full set of necessary properties possessed by all the objects within the extension of a term; the intensional meaning of a term, which determines the objects to which the term applies; the intension of a term. (Logic)